The motorcycle broker is Paul Jayson. I have worked in the motorcycle industry at the highest level for over twenty-five years, as you will see below. However, since I was a toddler, I was fascinated by motorcycles. When one pulled up next to us in the car I was transfixed, much to my parents’ disgust. By age five I knew what Norton Commandos, Norton Dominators, Triumph Bonnevilles and BSA A10s all were, because my lovely uncle Martyn owned them all. By twelve I understood every component of an Ossa, Bultaco, Honda TL and Montesa, because my uncle also did trials. Then when I was nine my world changed. I read in my uncle’s MCN about the new Kawasaki Z900 and was transfixed. When my mother went on long shopping trips I would misbehave until she agreed to leave me outside the local motorcycle dealers, in all weathers, for hours on end, so I could study these machines through the breath-steamed windows. I examined every curve, wondered why there were numbers stamped on nuts and bolts and bored everyone with a pair of ears. I built my first motorcycle, a ruined Honda SL125, aged fourteen and tore the local fields to pieces. Ever since my my first Honda SS50 and then my Yamaha FS1E, I have ridden motorcycles on the road. That’s what makes me an expert on emerging market classic motorcycles. Classic motorcycle experts are grown, they don’t become experts by doing a course. It comes from the heart.
Paul Jayson’s Motorcycle Industry History
- 1983-1987 Bought motorcycles requiring work, repaired them and sold them to pay my way through university.
- 1993-1998 Exported new and used Harley-Davdisons through out mainland Europe, the USA and South Africa.
- 1995-1996 Exported 30 new and used BMWs a month to mainland Europe.
- 1995-1999 Imported 1500 new Hondas, Suzukis, Yamahas and Kawasakis a year into the UK and Belgium, distributing them to my dealer network.
- 1999-2000 Head of marketing at Italjet Scooters UK and this was what was achieved in just eight months-
- Placed the scooter in the Jamie Oliver series “The Naked Chef”.
- Achieved weekly editorial coverage in the daily press.
- Delivered an astounding launch party for the new Dragster range. Here is the video of that party.
- Delivered an eye-catching presence at he NEC for The Motorcycle Show 1999.
- Made a video with Jay Kay, of Jamiroquai, for dealers to play in their shops.
- Ran a taxi service on scooters with models for London Fashion Week spring 1999. You can read an article about this here.
- Placed the scooter in the Ben Elton film “Maybe Baby”.
- 2000-2004 Created Warrior Motorcycles. Using the courier circuits for research and development, I used Honda engines and built a very high quality motorcycle in China. I developed a pizza delivery motorcycle with a heated top box, a super-charged supermotard 125, a retro 125cc motorcycle, rather like a modern BSA Bantam. All of these motorcycles were the only 125cc motorcycles which could easily run heated clothing. Warrior took large market share with forty four UK dealers. However the jobs of running the business single handedly, raising DTI loans and raising venture capital proved too much. It only ever seemed possible to raise two thirds of the required capital before an investor got bored and dropped out. So Warrior closed in 2004.
- 2005-2011 Supplied used motorcycles to motorcycle dealers in the UK and mainland Europe.
- 2013 Started The Motorcycle Broker, as classic motorcycles are fun and a great investment.
All the time, I was restoring old dirt bikes I had collected since I was a child and I now have a personal classic motorcycle collection of fifty machines. Classic motorcycle experts are grown over a long life in the motorcycle industry.